What is Coaching

Where would athletes be without their coaches to train, support and cheer them on to achieve their goals? Imagine having your own coach who is there solely to support and encourage you, to offer constructive criticism and valuable insights into your behavior and to help you perform at your peak.

Life coaching is a tool for people wanting to maximise their personal and professional potential.

Translated from the sports coaching concept in the 1990s by American psychologist Thomas Leonard (founder of CoachU coaching academy), life coaching includes several principles from sports coaching, like fostering teamwork, striving for personal mastery, achieving goals and learning the art of positive thinking. But unlike sports coaching, most professional coaching is not competition-centered. A life coach teaches you to be the best you can be without needing to beat anyone else. You learn the philosophy of win/win.

“…[A coach is] part advisor, part sounding board, part cheerleader, part manager and part strategist…”
The Business Journal, April 2000

Many of us fall into the trap of believing that hard work may lead to success, but that success in one area of life comes at the cost of another: poor health, lack of time, strained family relationships or poor productivity, perhaps. Ironically, even though hard work and determination may create results, they may not be the results you were looking for, and you may find yourself back where you started, or worse, further from your real intentions.

“…the personal coach seeks to do for your life what a personal trainer does for your body.”
Minneapolis-St. Paul Star-Tribune

Athletes and performers understand this dilemma. They know they need someone else – a trained professional to help them set goals, discover real needs, act as a sounding board and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one.

What does winning mean to you?

A personal coach does just what an athletic coach or music teacher does, only in a more complete and cohesive way. A coach challenges you, inspires you and helps you to ignite your fire, your passion, your spark. A coach will help you to discover what winning in life means to you. A coach is your partner, helping you to live the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential.

Coaching is about unlocking a person’s potential to maximise their own performance. It is about helping people to learn rather than teaching them.

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